Your closet, continued

Shop your closet.

Continue catalogues every piece you already own, then styles it into outfits worth wearing — for tomorrow’s weather, Thursday’s dinner and the trend you keep saving. No new purchase required.

Free forever for up to 80 garments · No card, no catwalk

The Continue app showing a catalogued wardrobe on the left and three generated outfits for today on the right
  • 3.1M garments catalogued
  • 4,200+ brands recognised
  • 128,400 wardrobes
  • 71% fewer impulse buys
  • €640 saved per member, per year
  • 4.9 ★ on the Chrome Web Store

How it works

Three steps between you
and a wardrobe that works.

Step 01

Catalogue your closet in an afternoon.

Photograph a rail, drop in a screenshot, or let the browser extension pull the pieces straight from your order confirmations. Continue reads fabric, cut, colour family and season without you typing a word.

Start scanning
Continue app screen showing a wardrobe grid of catalogued garments with automatic fabric and colour tags

Step 02

Outfits generated, never guessed.

Every morning Continue builds looks from what is actually clean and hanging up — cross-referenced with the forecast, your calendar and the silhouettes trending in your saved feed. Swipe once to lock the day.

See today’s looks
Continue app screen showing three generated outfits for the day with weather and calendar context

Step 03

Buy the gap. Never the pile.

Continue only recommends a purchase when a single piece unlocks five or more outfits you cannot already build. Everything else it finds in your own wardrobe, your resale shelf, or nowhere at all.

View my gaps
Continue app screen showing a wardrobe gap analysis with a single recommended purchase and the outfits it unlocks

4,200+ brands.
One wardrobe.

Continue recognises the labels hanging in real closets — high street, archive, resale and the unbranded linen shirt you bought on holiday. Search yours.

  • Arket
  • COS
  • Uniqlo
  • & Other Stories
  • Ganni
  • Levi’s
  • Everlane
  • Acne Studios
  • Toteme
  • Sézane
  • Massimo Dutti
  • Reformation
  • Veja
  • Norse Projects
  • Aritzia
  • Patagonia
  • Nike
  • New Balance
  • Vinted
  • Depop
  • Vestiaire Collective
  • Ba&sh
  • Carhartt WIP
  • Samsøe Samsøe
  • Weekday
  • Baserange
  • Studio Nicholson
  • Lemaire

Level up

Capture every outfit hiding in your closet.

3.1M garments already catalogued

Continue recognises 4,200+ labels, 61 fabric families and 900 silhouettes — so a linen camp collar from 2019 is tagged as precisely as last week’s trainers.

Illustration of overlapping garment shapes representing a catalogued wardrobe

Works with the shops you already use

The browser extension quietly tags what you buy, flags what you already own before you check out, and keeps every wardrobe in sync across phone and desktop.

Illustration of a browser window with a Continue extension badge intercepting a checkout page

One home for every outfit you’ve worn

Wear logs, packing lists, capsule plans and resale value for each piece. Continue remembers what worked in March so you don’t rebuild it in September.

Illustration of a stack of saved outfit cards with wear counts

Continue

Join the 128,400 people who stopped panic-buying.

Founded in 2023 in Antwerp

By two ex-merchandisers and one very tired stylist who counted 41 unworn pieces in her own closet.

4.9 stars from 1,240 reviews

On the Chrome Web Store, after the extension shipped to 128,400 wardrobes across 34 countries.

Human stylists, seven days a week

Plus members can send any look to a real stylist and get notes back the same day. No bots pretending.

Average pieces per wardrobe
94
Unworn before Continue
41%
Unworn after 6 months
9%
Saved per member, per year
€640

Self-reported figures from 4,180 members surveyed in March 2026, six months after install. We publish the raw methodology in our press kit because numbers without one are just decoration.

Private by design

The quiet way
to get dressed.

A wardrobe is intimate data. Continue treats it that way — processing on your device first, syncing only what it must, and selling none of it.

On-device first

Garment photos are cropped and tagged on your phone. Only the resulting labels sync.

Never sold, never brokered

Your wardrobe is not an audience segment. We do not sell or rent wardrobe data. Ever.

One-tap erasure

Delete your wardrobe and every derived model in a single action. Gone within 30 days.

Audited annually

GDPR-aligned, DPIA on file, independent penetration test every 12 months.

Read the full privacy policy — it is short, and written in sentences.

Pricing

Free to audit.
Six euros to never think about it again.

Free

€0 forever

For the closet audit you keep postponing.

Add to Chrome
  • Up to 80 catalogued garments
  • 3 generated outfits per day
  • Automatic colour & fabric tags
  • Wear tracking and cost-per-wear
  • Browser extension + mobile app

Studio

€19 per month, per seat

For stylists, resellers and small brands.

Talk to us
  • Everything in Plus
  • Client wardrobes and shared lookbooks
  • Resale valuations and consignment exports
  • Brand and buyer analytics
  • Team seats with role permissions

Prices include VAT where applicable. Cancel any time — the wardrobe stays yours, exportable as CSV or JSON.

Any questions?

FAQ

What exactly does Continue do?

Continue builds a digital twin of the clothes you already own, then generates outfit combinations from that wardrobe every day. It factors in the weather, what is in your calendar, what is clean, what you have worn recently and the trends you save. The goal is simple: more outfits from the same rail, and far fewer purchases you regret.

How long does it take to catalogue my wardrobe?

Most members reach a usable wardrobe in about 25 minutes. Photograph a rail at a time — Continue segments individual garments from a single photo — or import your order history from any of 4,200 supported retailers with the browser extension. You do not need to photograph socks.

Do you sell my wardrobe data to brands?

No. We do not sell, rent or broker wardrobe data, and we do not build advertising segments from it. Affiliate revenue only appears when you choose to buy a gap-filling item we recommended, and the recommendation logic never changes based on commission. This is written into our Terms, not just our marketing.

Is the AI actually good at styling?

It is very good at combinatorics and constraint-solving — silhouette balance, colour harmony, formality, fabric weight, season and repetition avoidance — and it learns from every look you keep or kill. It is not a substitute for a human eye on a big occasion, which is why Plus members can send any generated look to a stylist for same-day notes.

What happens to the photos I upload?

Cropping and tagging happen on-device wherever your hardware supports it. Photos sync to your private wardrobe so you can see it on desktop, are encrypted at rest, and are never used to train models for other members unless you explicitly opt in from Settings → Data.

Does it work if half my wardrobe is second-hand or vintage?

Yes — and those wardrobes tend to get the best results. Unlabelled pieces are tagged by visual attributes rather than SKU, so a vintage wool blazer with no tag is catalogued by fabric, cut, weight and colour just like a current-season one.

What is the difference between Free and Plus?

Free covers up to 80 garments and three outfits a day, which is enough to audit a wardrobe and see the idea work. Plus removes every limit, adds weather, calendar and dress-code awareness, the trend feed, gap analysis, packing lists and human stylist notes.

Can I cancel or export everything?

Cancel from Settings in two taps — no email, no retention call. You can export your complete wardrobe as CSV or JSON at any time, including wear history and cost-per-wear, and delete everything permanently from the same screen.

Which browsers and phones are supported?

The extension supports Chrome, Edge, Brave and Arc. Native apps are available for iOS 16+ and Android 11+. Everything syncs through the same account, and the web wardrobe works in any modern browser.

How do you make money if you tell me to buy less?

Subscriptions first. Affiliate commission on the small number of gap-filling items members choose to buy is a secondary line, and sponsored placements are labelled as such and never enter the outfit generator. If a recommendation would not survive the one-in-five-out rule, it does not ship — sponsored or not.

Still stuck? Email a human — we answer within a day.

Get Continue

Your next outfit is already hanging up.

Install the extension, point your camera at a rail, and Continue does the rest. Free for up to 80 garments — no card, no catwalk.

4.9 from 1,240 Chrome Web Store reviews

Continue app home screen showing today’s recommended outfit and wardrobe shortcuts