Chrome extension + wardrobe web app

Never buy the same trench coat
twice.

Continue catalogues your real wardrobe, then rides along while you shop. One click on any product page answers two questions: do I already own something like this — and where can I buy it pre-loved?

Free forever plan · No card required · 4.9★ from 1,284 reviews

This is what it looks like mid-shop

The Continue browser extension open on a retailer product page, showing that the shopper already owns three similar coats and listing pre-loved alternatives from Vinted and Vestiaire.
91% match with “Wool trench, camel” in your closet
Pre-loved found €38€189

Searching 140M+ second-hand listings across

  • Vinted 92M listings
  • Depop 31M listings
  • Vestiaire Luxury, authenticated
  • ThredUp 4.2M listings
  • Poshmark US & CA
  • eBay Pre-owned filter
  • The RealReal Consignment
  • Sellpy EU shipping

One click. Two answers.

The Continue button sits quietly on every product page you visit. Press it and the guessing stops.

01

“Do I already own something like this?”

Continue fingerprints the item — silhouette, cut, colour family, pattern, fabric weight, brand — and compares it to your catalogued closet. You get the three closest pieces, a similarity score, and where each one actually is.

  • Wool trench, camel Rail 2 · worn 14× · €12.40 per wear 91%
  • Belted overcoat, sand Storage box A · worn 3× 84%
  • Oversized blazer, oat Dry cleaner · back Friday 72%

02

“Where can I buy a pre-loved version?”

If you genuinely need it, Continue searches eight resale marketplaces live and ranks what comes back by price, condition, seller rating and whether the listing is in your size.

  • Vinted · size M · very good Ships from NL · 4.9★ seller €38€189
  • Vestiaire · size M · excellent Authenticated · 5-day delivery €74€189
  • ThredUp · size M · good US warehouse · import fees shown €45€189

Saved on average: €151 per avoided purchase, 9.4 kg CO₂e.

Twenty minutes of photos.
Then it pays you back forever.

No barcodes, no receipts, no spreadsheets. Start with one category — outerwear is the usual culprit.

  1. 1
    6 pieces tagged in 8 seconds

    Photograph your closet

    Bulk-upload up to 40 photos at a time on continue-fashion.com. Backgrounds are removed automatically; category, colour, material, season and brand are tagged for you.

  2. 2
    chromewebstore.google.com
    Added to Chrome

    Install the extension

    One click from the Chrome Web Store, works in Chrome, Edge, Brave and Arc. Sign in once and your closet travels with you.

  3. 3

    You own 3 similar

    91%
    84%

    Pre-loved from €38

    Shop like normal

    On 14,000 retailers the Continue button appears next to the price. Click it before you check out — that is the whole habit.

Start with the free plan

More? Oh yes. The boring, useful parts too.

Everything below is included in the web app at continue-fashion.com and syncs straight into the extension.

Visual dupe matching

Shape, colour, fabric and cut — compared against every piece you own, not just the label.

Closet catalogue

Bulk-upload photos. Background removal, auto-tagging and brand detection do the filing.

Outfit builder

Drag pieces onto a canvas, save looks, and shuffle by weather or dress code.

Cost-per-wear

Log a wear in one tap. Watch the €390 coat quietly become the cheapest thing you own.

Resale price alerts

Saved a piece you do not own yet? We ping you when it lands under your price.

Wardrobe gaps

The three pieces that would unlock the most new outfits — nothing more.

Colour analysis

Your real palette, extracted from your real closet. Shop inside it.

Shared closets

Flatmates, partners, siblings. Borrow before you buy.

Packing lists

Five days, two dress codes, one carry-on. Built from what is already clean.

Impact tracker

Every dupe you skip: kilos of CO₂e and litres of water, counted.

Dupe history

Every item you checked, what you decided, and what it saved you.

All features

The web app

Your closet, finally countable

The extension is the field agent. continue-fashion.com is headquarters: upload your wardrobe, build outfits, and see what your clothes actually cost you.

  • Upload & auto-tag. Drop in photos, get a structured catalogue with colour, fabric, brand, season and care.
  • Build outfits. Combine pieces on a canvas, save looks, plan a week, or shuffle by weather and dress code.
  • Closet analytics. Cost-per-wear, dead stock, colour balance, category bloat and the gaps worth filling.
The Continue wardrobe dashboard showing 214 catalogued pieces, cost-per-wear charts, colour balance and a saved outfit board.
The outfit builder canvas in Continue, combining a trench coat, knit, denim and boots into a saved look for Thursday.

Outfit builder

“I have nothing to wear” is a search problem

Once your closet is catalogued, Continue can actually answer it. Drag pieces together, save the looks that work, and let the shuffle propose combinations from things you own but never pair.

214 pieces catalogued
1,806 possible outfits found
31 pieces never worn

I catalogued 46 pieces on a Sunday afternoon. The extension has stopped me buying the same striped shirt three separate times since. It found the fourth one second-hand for €14.

Noor El Amrani Product designer, Rotterdam · Plus member

“Cost-per-wear ruined impulse shopping for me, in the best way.”

Jonas W. · Berlin

“The resale search is the part I actually use daily. Same coat, €150 less.”

Priya S. · London
  • 1.4M garments catalogued
  • €312 average saved per member, per year
  • 38% of flagged buys turn out to be duplicates
  • 4.9★ Chrome Web Store rating

Costs less than the thing you almost bought

Cancel any time. Your catalogue stays exportable, always.

Free

€0 forever

Enough to stop the next accidental duplicate.

  • Catalogue up to 60 pieces
  • “Do I own this?” dupe check
  • Pre-loved matches on every product page
  • Browser extension for Chrome & Edge
Add to Chrome

Styled

€29 per month

A human stylist, working from your actual closet.

  • Everything in Plus
  • Monthly 30-minute stylist session
  • Seasonal edit built from what you own
  • Sourcing list, pre-loved first
  • Priority support
Book a stylist

We also earn an affiliate commission when you buy through a resale match. It never changes your price and never changes the ranking — read the full disclosure.

Reasonable questions

How does Continue know I already own something similar?

When you catalogue a piece, Continue turns the photo into a visual fingerprint — silhouette, cut, colour family, pattern, fabric weight and detected brand. When you open a product page, the extension fingerprints that item the same way and compares it to your closet, then shows anything above a 70% match with the reason for the match spelled out.

Which shops does the extension work on?

Around 14,000 fashion retailers, including every major department store, fast-fashion site and DTC brand. On anything unrecognised you can still right-click an image and choose “Check with Continue”.

Where do the pre-loved results come from?

We query Vinted, Depop, Vestiaire Collective, ThredUp, Poshmark, eBay, The RealReal and Sellpy in real time, then rank results by price, condition, seller rating and whether the listing is actually in your size.

Do you sell my wardrobe data?

No. Your photos and your catalogue are yours. We never sell personal data, we do not build advertising profiles, and you can export or permanently delete your entire closet from Settings at any time. Details are in our Privacy Policy.

How does Continue make money?

Two ways: subscriptions, and a small affiliate commission when you buy through a resale match. The commission is paid by the marketplace, never added to your price, and it has no effect on how results are ranked.

Do I have to photograph every single thing I own?

No. Most people start with one category — outerwear or denim — and the dupe check already pays for itself. Bulk upload handles 40 photos at a time, and auto-tagging fills in category, colour, material and brand so you are not typing.

Still unsure? [email protected] — a human answers within a day.

Shop your own closet first,
then buy it pre-loved

Free forever plan, 60 pieces catalogued, unlimited dupe checks. No card, no closet shaming.

Works in Chrome, Edge, Brave and Arc · GDPR-compliant · Your photos are never sold