We measure “duplicates avoided”, not clicks
Why the metric on the wall at Continue is the number of purchases that did not happen.
Journal
How visual dupe matching actually works
Silhouette, cut, colour family, pattern and fabric weight — and why brand labels are the least useful signal.
Cost-per-wear is the only honest price tag
The €390 coat that costs €12.40 a wear, and the €19 top that costs €19.