Cost-per-wear is the only honest price tag

Price tells you what you paid. Cost-per-wear tells you what it cost. One tap to log a wear is all the bookkeeping Continue asks for, and after a season the ranking of your own wardrobe stops matching your intuition almost completely.

The pattern we see in aggregate: outerwear and shoes quietly become the cheapest things people own, and the impulse category — the €19 top bought for one evening — never leaves the top of the expensive list.